Wednesday 15 October 2008

So?


Got a brochure from Nestle in the mail today. On the back cover it had this ad for their 'Greenblend', you-beaut coffee, that delivers 70% more antioxidants than green tea.

So?

What on earth is that supposed to mean?

What is it with the desire to find silver bullets in our food?

Why not just eat/drink it because it tastes good?

The little published fact is that every chemical (And everything is a chemical, don't fall for this 'chemical free' nonsense on packaging. If it is not a chemical, what is it?) will kill you if taken in excess. All of them. A woman died from drinking too much water last year. Vitamin A is especially toxic in large quantities. Sodium Chloride, common salt that is so essential in our diet, causes foetal abnormalities, developmental malfunction and death in laboratory animals when administered in high doses.

This marketing driven foolishness, that if a little of something is good for you then more must be even better, gives me the irrits.

Can you tell?
...

7 comments:

  1. I can tell ;). But I'm going to use that phrase... "Ryan, damn it, you're giving me the irrits!" I like it!

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  2. I agree. And something else that is irritating is the fads of 'this is bad for you, so don't eat/drink it' and then a couple of years later 'oops, this is really good for you, after all.' I've stopped listening to that nonsense, and eat and drink the things I love. I'm going to die anyway someday, I might as well enjoy my life as not.
    Eunice Oakley

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  3. Another pet hate, "Organic". Rot!

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  4. but, Lee. It says right here on my baseball glove that it's 100% artificial bald eagle fur!

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  5. "irrits" - wonderful word!

    moderation is all too boring, it seems. One must push into excess. I like excess well enough in many areas, but excessive caution can't be good.

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  6. No doubt greenblend is also meant to appeal to the same people drinking McCafe Forest blend.

    Also in fine print, 'when compared to leading tea brands'. The leading tea brands won't be the fresh picked leaves off the mountains of Asia that's for sure.

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