Over the top?
It means "More expensive than it should be for what you're getting you silly, pretentious and materialistic Toff for buying it twit."
It means they have a little extra premium, more than you get in just ordinary premium products. It's a 'value added' item, you know :)Sort of like the amplifiers in Spinal Tap; these crackers 'go to 11', so they are one louder!
very premiums means they don't sell it in backwater states like Indiana, anymore.And we all miss them.Great wit cheese between a pair (would have been batter had they not used cheap cheese, and perhaps popped for some Gouda, but, then... that's a personal call.
hahahahaha...I love examples of idiot advertising... :)
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