The real thing?

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The time had come to do a bit of dousing of the Xmas cake with brandy (for a chemist's slant on this, see my Chemist's Kitchen blog.).

Now, I was not keen on using any of my cognac so I bought a regular sort of brandy to do the deed.

What puzzles me is the need to make AUTHENTIC the largest word on the label.

I would have given BRANDY a bit more prominence.

Proclaiming their virtues so loudly just makes me suspicious.
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And that means...what?

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This is part of an advertisement for a sparkling apple juice in the papers yesterday.

Perhaps it is having 20-ish years of food testing that makes me respond to these things badly but look at the sticker on the apple.

I have no trouble with 'no added sugar' or 'no preservatives'.

But "100% sparkling juice from concentrate"?

What's that supposed to mean?

It sounds almost virtuous, doesn't it?

What it really means is that some cheap apple concentrate (probably imported from a third world country) has been reconstituted to the minimum strength possible and artificially carbonated to boot.

Bah! Put a lid on it.
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